EDUCATING THE LEARNING, GROWING AND INTERNAL PROCESS DIMENSIONS THROUGH BALANCED SCORECARD FOR A FINANCIAL PERFORMANCE

[...]the company external efficiency is measured by focusing on the customer and continuous learning and growth. [...]this tool is distinguished from other measurement tools which could not take into consideration the perspective of integration in measuring companies' business activities. [...]the educating the BSC is expected to reveal the interest of managers in business organizations as it is an effective tool for monitoring and measuring performance in general industrial shareholding companies. The method of using traditional techniques based on historical data to evaluate performance is no longer adequate and sufficient to take critical decisions. [...]BSC is developed to consider an evaluation system including compulsory activities (Sawalqa, 2011). [...]BSC averts the inflation of profit because of applied standards and scales for all operational practices.