The Effect of Massively Multiplayer Online Game on Player Behaviour

Game developers compete to take advantage of digital technology development to make games that allow players to play massively and at the same time. Games, such as Mobile Legend, Fortnite, or Player Unknown Battle Ground (PUBG), are games that widely played by players around the world, including the current generation of young Indonesians. Consciously or not, these games have an influence on players both positively and negatively. The purpose of this study is to determine the effects of these games on player behaviour through 5 dimensions, including the number, content, context, structure, and mechanism of the game, especially in MMOG game. The research approach used mixed methods, with data collection techniques through surveys and interviews. The survey data was carried out using the cluster method with purposive sampling, the samples were university students in Telkom university specializing in multimedia communication design study programs. Data analysis used SEM with PLS approach. Structure modellingwas a multivariate analysis technique. The results of this study indicated that the influence of MMOG games significantly and positively influenced the behaviour of gamers by 0.42.