Investigating the linkage between service quality and satisfaction in context of student management system: An evidence from Malaysia

With the rapid growth of information system technology, even more individual access, create, and exchange information online with others. Even though IT technology has been used extensively but there are still individuals who do not fully use it. This research attempts to explore the role of service quality on e-campus usage satisfaction. Data were collected from 500 undergraduate and postgraduate students from private university in Kuantan, Malaysia using a validated set of questionnaire. A series of simple linear regression has been performed to answer the research question. In this study, service quality is shown to have a direct effect on e-campus usage satisfaction. Managerial implications of this finding were then further discussed.