Satisfaction of consumer preferences of consumers of agricultural products

Producers and consumers of agricultural products are faced with the concept of “product quality”. The quality of agricultural products depends not only on the degree of food supply to society, but also on the activities of the enterprises themselves. The resources at the disposal of a company depend to a large extent on the quality level of its products. We believe that with the development of information technology, the product market has been replaced by the brand market. The quality of services and goods corresponds to the price that consumers are willing to pay for their purchase. In our opinion, the utility that the buyer receives from purchasing additional goods or services is equivalent to the degree of customer satisfaction from receiving them. The usefulness of a product or service to its consumer is not limited only to its material characteristics, it is also inherently related to the purchase of this product or service. The use of product branding makes it possible to increase their usefulness in the eyes of consumers, and therefore affects their subjective assessment of the quality of the product.