Conflict management and housewife community empowerment programs: Group dynamics process in empowerment programme

This research aims to explore and identify group dynamics and the potential product market insights for the economic empowerment program from this housewife community in Sawangan Baru, Depok, Indonesia. The housewife community calls itself “Ibu Hebat” who lives in Sawangan Baru, Depok, Indonesia. One dimension of group dynamics that must be considered and given the most significant attention is the conflict that occurs within the community. Conflict becomes a vital matter, and it should be viewed and managed well. This study showed that conflict in group dynamics could overcome difficulties and have more positive impacts on community empowerment. We used qualitative and quantitative methods. In Qualitative research, the author used observation and focus group discussion of ten participants of “Ibu Hebat” to assess the potential team conflict and their conflict-handling intention. From the team observation and focus group discussion of ten participants, the author found that the most significant conflict was process conflict. The preference for their conflict-handling intention is compromising, accommodating, and collaborating. We also used structured surveys to identify the potential product as part of the market research. The survey of fifty-one respondents indicated major consumer’s preference products are in healthy snacks at affordable prices.