Significance Statements Broaden Our Audience

[...]the general public, as well as scientists in other disciplines, are increasingly coming into contact with our peculiar means and style of communication. [...]an article about a Polish outbreak of severe weather published in Monthly Weather Review (Taszarek et al. 2019) was our most downloaded article over the past year (over 20 000 times and counting, 10 times more than the No. 2 article) because of posts on the Polish Storm Hunters Facebook page when the paper was first published and on the anniversary of the storm. In addition to harnessing the power of social media to spread news of our work (e.g., @MonWeaRev is on Twitter), we can better communicate to the general public what we have done and why it matters, which will also help broaden the potential readership of our scientific journals.