RELATIONSHIP BETWEEN CITIZEN’S PRO-ENVIRONMENTAL BEHAVIOR AND THEIR PLACE ATTACHMENT AND SOCIO-ECONOMIC SITUATION –ANALYSIS BY COMPARISON OF 47 PREFECTURES DATA

To know whether place attachment influences pro-environmental behaviors and people’s socio-economic situations affect place attachment, relations pro-environmental behaviors and place attachment were explored using 47 prefectures data, collected by the government, and private sectors and researchers. Seven latent factors were identified as consciousness to place and community, and their influences on pro-environmental behaviors were examined by multiple regression analysis. The collected pro-environmental behaviors were statisitically classified and nine representative activities were selected as a representative and grouped to three different behavioral tendencies. One classification of the behaviors was considered to be related not just to the aim on pro-environmental effects, but to some other sense of value in the people's daily life, and found to be eminently related to two place and community consciousness indices. They were found to be related to the awareness of “nature” and “local history” of their living place. Further, these awarenesses were found to decrease with the increase of residential mobility and superior academic background.