Image and reputation as strategic components of non-material actives of territory
In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is def...
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| Veröffentlicht in: | Ekonomika regiona 2010-01 (3), p.95 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng ; rus |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is defined, and interrelation and distinction dialectics between image and reputation are analyzed. |
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| ISSN: | 2072-6414 2411-1406 |
| DOI: | 10.17059/2010-3-10 |