Technological Impediments to B2C Electronic Commerce: An Update

In 1999, Rose et al. identified six categories of technological impediments inhibiting the growth of electronic commerce: (1) download delays, (2) interface limitations, (3) search problems, (4) inadequate measures of Web application success, (5) security, and (6) a lack of Internet standards. This paper updates findings in the original paper by surveying the practitioner literature for the five-year period from June 1999 to June 2004. We identify how advances in technology both partially resolve concerns with the original technological impediments, and inhibit their full resolution. We find that, despite five years of technological progress, the six categories of technological impediments remain relevant. Furthermore, the maturation of e-Commerce increased the Internet's complexity, making these impediments harder to address. Two kinds of complexity are especially relevant: evolutionary complexity, and skill complexity. Evolutionary complexity refers to the need to preserve the existing Internet and resolve impediments simultaneously. Unfortunately, because the Internet consists of multiple incompatible technologies, philosophies, and attitudes, additions to the Internet infrastructure are difficult to integrate. Skill complexity refers to the skill sets necessary for managing e-Commerce change. As the Internet evolves, more skills become relevant. Unfortunately, individuals, companies and organizations are unable to master and integrate all necessary skills. As a result, new features added to the Internet do not consider all relevant factors, and are thus sub-optimal. NOTE THAT THIS ARTICLE IS APPROXIMATELY 600kb. IF YOU USE A SLOW MODEM, IT MAY TAKE A WHILE TO LOAD