The Visual Branding of Tanjungpinang City – Riau Islands

Tanjungpinang, is the capital of Riau Islands province, Indonesia. The main reason for this study is to give a visual recommendation for Tanjungpinang city branding through its Malay-Chinese history and culture. The finding categorized into: (1) culinary; (2) coastal tourism; and (3) people character. Through qualitative methods, the researcher examined the data by interview, image, color references from city assets, history, and people activities. The visual collected are culinary from gong-gong, otak-otak and fish. The coastal tourism "from kelong, coral reef, and coconut. Also, the people character that deliver through objects such as pompom, becak, and dragonboat.