Landholder perceptions of revegetation on the Atherton Tablelands, far North Queensland

Summary The need to expand areas of native vegetation is clear to ecologists and governments; however, the privately owned nature of most cleared land means landholder support is critical. To improve landholder engagement in revegetation programmes, insight is needed into the information and attitudes being shared in landholder communities, especially by landholders with experience of participation in revegetation initiatives. Using a grounded theory framework, a content analysis was conducted on data gathered from semi‐structured interviews with 20 landholders who have undertaken revegetation on their properties. Three dominant themes emerged from the analysis of reasons for engaging with revegetation programmes, relating to perceived ‘environmental’, ‘personal’ or ‘agricultural’ benefits. Some unexpected impacts of the planting were also identified, both positive and negative. Suggested ways to improve landholder participation included increased funding and support; improved information regarding funding already available; and clearer communication about vegetation management laws.