Colour appearance in immersive three‐dimensional virtual environments

Technology is constantly evolving and, consequently, all the technological advances taking place are regularly integrated into the daily life of society. During recent years, there has been a trend towards virtual resources such as teleworking, telemedicine and e‐commerce. In many countries, this virtualisation process has been accelerated by the changing circumstances caused by the COVID‐19 pandemic. In any case, there is a growing demand for virtual systems, and virtual reality is a suitable field for the application of a multitude of solutions. However, advances in virtual reality occur without any regard to colour science, and there are several challenges to be overcome to improve the visual appearance and fidelity of colour reproduction in all types of related devices. This paper discusses three open issues related to the visual appearance and visual fidelity of virtual reality systems. We believe it is necessary to direct future research efforts in each of these directions to secure improvements in the visual fidelity of virtual reality systems.