Baseline testosterone moderates the effect of money exposure on charitable giving intent

Prior research has conflicting evidence of the effects of money exposure on prosocial behavior, begging the question of potential moderators of the effect. The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effe...

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Veröffentlicht in:	Psychology & marketing 2021-02, Vol.38 (2), p.328-337
Hauptverfasser:	Dinsmore, John B., Stenstrom, Eric P., Kunstman, Jonathan W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Donations evolutionary psychology Males Marketing money prosocial behavior Testosterone
Online-Zugang:	Volltext
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