Baseline testosterone moderates the effect of money exposure on charitable giving intent

Prior research has conflicting evidence of the effects of money exposure on prosocial behavior, begging the question of potential moderators of the effect. The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effe...

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Veröffentlicht in:Psychology & marketing 2021-02, Vol.38 (2), p.328-337
Hauptverfasser: Dinsmore, John B., Stenstrom, Eric P., Kunstman, Jonathan W.
Format: Artikel
Sprache:eng
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Zusammenfassung:Prior research has conflicting evidence of the effects of money exposure on prosocial behavior, begging the question of potential moderators of the effect. The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effect of money exposure on charitable giving intent. An experiment involving 92 male students (Mage = 20.46, standard deviation = 2.28) found baseline testosterone levels moderating the effect of money exposure (b = −.02, t = 3.46, p 
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.21368