Baseline testosterone moderates the effect of money exposure on charitable giving intent
Prior research has conflicting evidence of the effects of money exposure on prosocial behavior, begging the question of potential moderators of the effect. The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effe...
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| Veröffentlicht in: | Psychology & marketing 2021-02, Vol.38 (2), p.328-337 |
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| container_end_page | 337 |
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| container_title | Psychology & marketing |
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| creator | Dinsmore, John B. Stenstrom, Eric P. Kunstman, Jonathan W. |
| description | Prior research has conflicting evidence of the effects of money exposure on prosocial behavior, begging the question of potential moderators of the effect. The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effect of money exposure on charitable giving intent. An experiment involving 92 male students (Mage = 20.46, standard deviation = 2.28) found baseline testosterone levels moderating the effect of money exposure (b = −.02, t = 3.46, p |
| doi_str_mv | 10.1002/mar.21368 |
| format | Article |
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The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effect of money exposure on charitable giving intent. An experiment involving 92 male students (Mage = 20.46, standard deviation = 2.28) found baseline testosterone levels moderating the effect of money exposure (b = −.02, t = 3.46, p < .001, 95% confidence interval [CI] [−0.057, −0.002]), with low‐T males exposed to money showing significantly higher charitable donation intent (vs. control; b = 1.21, t = 2.24, p = .028, 95% CI [0.135, 2.293]) and high‐testosterone males exhibiting significantly lower (b = −1.46, t = 2.68, p = .009, 95% CI [−2.545, −0.378]). These findings show instances where money exposure can enhance, rather than inhibit, prosocial intentions that have broad implications for the study and practice of marketing.</description><identifier>ISSN: 0742-6046</identifier><identifier>EISSN: 1520-6793</identifier><identifier>DOI: 10.1002/mar.21368</identifier><language>eng</language><publisher>Hoboken: Wiley Periodicals Inc</publisher><subject>Donations ; evolutionary psychology ; Males ; Marketing ; money ; prosocial behavior ; Testosterone</subject><ispartof>Psychology & marketing, 2021-02, Vol.38 (2), p.328-337</ispartof><rights>2020 Wiley Periodicals, Inc.</rights><rights>2021 Wiley Periodicals LLC</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c2978-21d4b2acf969b21d1a58ff9b108e192bdb9ab05748a39c24d234425108d10fd33</citedby><cites>FETCH-LOGICAL-c2978-21d4b2acf969b21d1a58ff9b108e192bdb9ab05748a39c24d234425108d10fd33</cites><orcidid>0000-0002-2158-3933</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Fmar.21368$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Fmar.21368$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,776,780,1411,27901,27902,45550,45551</link.rule.ids></links><search><creatorcontrib>Dinsmore, John B.</creatorcontrib><creatorcontrib>Stenstrom, Eric P.</creatorcontrib><creatorcontrib>Kunstman, Jonathan W.</creatorcontrib><title>Baseline testosterone moderates the effect of money exposure on charitable giving intent</title><title>Psychology & marketing</title><description>Prior research has conflicting evidence of the effects of money exposure on prosocial behavior, begging the question of potential moderators of the effect. The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effect of money exposure on charitable giving intent. An experiment involving 92 male students (Mage = 20.46, standard deviation = 2.28) found baseline testosterone levels moderating the effect of money exposure (b = −.02, t = 3.46, p < .001, 95% confidence interval [CI] [−0.057, −0.002]), with low‐T males exposed to money showing significantly higher charitable donation intent (vs. control; b = 1.21, t = 2.24, p = .028, 95% CI [0.135, 2.293]) and high‐testosterone males exhibiting significantly lower (b = −1.46, t = 2.68, p = .009, 95% CI [−2.545, −0.378]). These findings show instances where money exposure can enhance, rather than inhibit, prosocial intentions that have broad implications for the study and practice of marketing.</description><subject>Donations</subject><subject>evolutionary psychology</subject><subject>Males</subject><subject>Marketing</subject><subject>money</subject><subject>prosocial behavior</subject><subject>Testosterone</subject><issn>0742-6046</issn><issn>1520-6793</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><recordid>eNp1kEFLAzEQhYMoWKsH_0HAk4dtk2x2NznWYlWoCKLgLWR3J23KdlOTVO2_N7pePQ3vzTczzEPokpIJJYRNt9pPGM1LcYRGtGAkKyuZH6MRqTjLSsLLU3QWwoaQRMtihN5udIDO9oAjhOhCBO-S2LoWvE4WjmvAYAw0ETuT_B4OGL52Luw9YNfjZq29jbruAK_sh-1X2PYR-niOTozuAlz81TF6Xdy-zO-z5dPdw3y2zBomK5Ex2vKa6cbIUtZJUF0IY2RNiQAqWd3WUtekqLjQuWwYb1nOOStSu6XEtHk-RlfD3p137_v0g9q4ve_TScW4IIwILmmirgeq8S4ED0btvE1ZHRQl6ic4lYT6DS6x04H9tB0c_gfV4-x5mPgG_ZVvug</recordid><startdate>202102</startdate><enddate>202102</enddate><creator>Dinsmore, John B.</creator><creator>Stenstrom, Eric P.</creator><creator>Kunstman, Jonathan W.</creator><general>Wiley Periodicals Inc</general><scope>AAYXX</scope><scope>CITATION</scope><orcidid>https://orcid.org/0000-0002-2158-3933</orcidid></search><sort><creationdate>202102</creationdate><title>Baseline testosterone moderates the effect of money exposure on charitable giving intent</title><author>Dinsmore, John B. ; Stenstrom, Eric P. ; Kunstman, Jonathan W.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c2978-21d4b2acf969b21d1a58ff9b108e192bdb9ab05748a39c24d234425108d10fd33</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2021</creationdate><topic>Donations</topic><topic>evolutionary psychology</topic><topic>Males</topic><topic>Marketing</topic><topic>money</topic><topic>prosocial behavior</topic><topic>Testosterone</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Dinsmore, John B.</creatorcontrib><creatorcontrib>Stenstrom, Eric P.</creatorcontrib><creatorcontrib>Kunstman, Jonathan W.</creatorcontrib><collection>CrossRef</collection><jtitle>Psychology & marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Dinsmore, John B.</au><au>Stenstrom, Eric P.</au><au>Kunstman, Jonathan W.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Baseline testosterone moderates the effect of money exposure on charitable giving intent</atitle><jtitle>Psychology & marketing</jtitle><date>2021-02</date><risdate>2021</risdate><volume>38</volume><issue>2</issue><spage>328</spage><epage>337</epage><pages>328-337</pages><issn>0742-6046</issn><eissn>1520-6793</eissn><abstract>Prior research has conflicting evidence of the effects of money exposure on prosocial behavior, begging the question of potential moderators of the effect. The current research examines the role of baseline testosterone, a correlate of both status and status‐seeking behaviors, in moderating the effect of money exposure on charitable giving intent. An experiment involving 92 male students (Mage = 20.46, standard deviation = 2.28) found baseline testosterone levels moderating the effect of money exposure (b = −.02, t = 3.46, p < .001, 95% confidence interval [CI] [−0.057, −0.002]), with low‐T males exposed to money showing significantly higher charitable donation intent (vs. control; b = 1.21, t = 2.24, p = .028, 95% CI [0.135, 2.293]) and high‐testosterone males exhibiting significantly lower (b = −1.46, t = 2.68, p = .009, 95% CI [−2.545, −0.378]). 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| ispartof | Psychology & marketing, 2021-02, Vol.38 (2), p.328-337 |
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| language | eng |
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| source | Wiley Online Library Journals Frontfile Complete; EBSCOhost Business Source Complete |
| subjects | Donations evolutionary psychology Males Marketing money prosocial behavior Testosterone |
| title | Baseline testosterone moderates the effect of money exposure on charitable giving intent |
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