Investigating the impact of space design, visual attractiveness and perceived instructor presence on student adoption of learning management systems

Education industry has available a range of educational technologies to support student learning. A Learning Management System (LMS) is one of the most important educational technologies used in the tertiary sector, providing an online platform for teaching, as well as supporting student learning. Despite all the effort put through deployment of most LMSs, in many universities, a below expectation student engagement and acceptance of the LMS is normally reported. To address this issue, this paper develops a conceptual model and investigates the impact of space design, visual attractiveness and perceived instructor presence on student acceptance of LMS. The results generally confirmed the positive impact of space design, visual attractiveness and perceived instructor presence on student acceptance of LMS. The only hypothesis which was not confirmed by the data of this study was the impact of perceived instructor’s presence on the LMS perceived usefulness.