La situación financiera de las agencias de viaje en Córdoba (España)

Palabras-clave: Agencias de Viaje; Análisis discriminante; Ciudad Patrimonio de la Humanidad; Ratios financieros; Turismo Abstract: The objective of this work is to explain the classification of travel agencies of the World Heritage City of Cordoba (Spain) from the financial ratios distinguishing between companies that present profits and companies that present losses. Considering that this is a sector with small companies, the capacity for planning and financial management is minimal or non-existent and therefore, it is essential to be able to know whether the company will be profit-making or loss-making and thus be able to design strategies aimed at improving business competitiveness. The results highlight the fact that the resulting model correctly classifies 89.7% of cases and that only 4 of the 20 financial ratios used are significant for the classification. Keywords: Travel agencias, Discriminant analysis; World Heritage Cities; financial ratios; tourism (ProQuest: ... denotes formula omitted.) 1.