"La ciudad de los parques" una estrategia de marketing para la promoción turística de la ciudad Bucaramanga, Colombia

First we carried out a diagnosis of the understanding of the tourist environment based on the use of five research tools on the potential development of different tourist destinations. The second has been focused on the creation of tourist products from the existing spaces in the city and the generation of marketing mix strategies for their tourist promotion. From the approach of this strategy, a lack of political commitment to develop and maintain activities that allow the tourist promotion of the city through territorial marketing can be deduced. Keywords: Tourism; Bucaramanga; tourism product; tourism promotion, marketing mix. 1.