A criação de um diário de experiências gastronómicas "Viseu à Prova": Um estudo de caso

Palavras-chave: Guia Gastronómico; Experiencias; Gastronomia; Turismo Gastronómico; Património Cultural Abstract: Gastronomy is a key element in destinations' competitiveness and promotion, with gastronomic guides having a determinant role here, since they are a powerful tool that add value to endogenous products, providing a unique experience to visitors. The gastronomic diary "A Taste of Viseu", created by the Confraria Saberes e Sabores da Beira Grao Vasco, aims to contribute to the knowledge and dissemination of the traditional gastronomic culture of the Viseu region and to its appreciation as a cultural heritage, providing the user with an engaging and original experience. With destinations increasingly seeking to enhance their gastronomy, this study provides a concrete example that demonstrates that identical meals can provide completely different experiences. Para a World Food Travel Association (2019) o turismo gastronómico já nao é mais um segmento do turismo, é o Core da experiencia da viagem e um Must no marketing de destinos.