Characterizing well-being capabilities in services

Purpose The purpose of this study is to characterize how services present responsibilized consumers with well-being capabilities. This is done by drawing on structuration theory and literatures on responsibilization, social well-being and psychological well-being. Design/methodology/approach This paper is based on conceptual development and a qualitative interpretive study of value propositions in texts and images on websites of 11 different self-tracking wearables and applications. Findings This paper introduces the changing–coping–countering characterization to explicate different types of well-being capabilities that are represented in services. These capabilities represent different stances towards structures. This paper proposes and discusses how these capabilities can have different impacts on well-being on individual and collective levels. Research limitations/implications This study is limited to the perspective of services in a self-tracking context. Further empirical research is needed to investigate well-being capabilities from consumer perspectives. Practical implications The proposed characterization can help practitioners in becoming more reflexive concerning their value propositions that relate to consumer well-being. This implies becoming aware of well-being discourses that shape and affect service development. Originality/value This paper provides a novel characterization for understanding the role of services in the context of responsibilization. It contributes to structural perspectives on the role of services in contributing to well-being.