Why Social Responsibility Produces More Resilient Organizations

Why Social Responsibility Produces More Resilient Organizations

In moments of crisis, companies quickly shift their attention to survival. The COVID-19 pandemic is no exception. Under these circumstances, businesses are scrambling to cope with employee safety and enforced shutdowns, among many other challenges. So it may seem misguided to focus on corporate soci...

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Veröffentlicht in:MIT Sloan management review 2020-10, Vol.62 (1), p.85-90
1. Verfasser: Kaplan, Sarah
Format: Artikel
Sprache:eng
Schlagworte:
Business models
Coronaviruses
COVID-19
Energy consumption
Medical research
Pandemics
Pharmaceutical industry
Risk management
Social responsibility
Stakeholders
Stockholders
Sustainability
Workers
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Zusammenfassung:In moments of crisis, companies quickly shift their attention to survival. The COVID-19 pandemic is no exception. Under these circumstances, businesses are scrambling to cope with employee safety and enforced shutdowns, among many other challenges. So it may seem misguided to focus on corporate social responsibility (CSR) now. But, in fact, there might be no better time. Here, Kaplan discusses what CSR involves, beyond "doing good" and examines the four common CSR mistakes.
ISSN:1532-9194