Mitigating and adapting to climate change: attitudinal and behavioural challenges in South Asia

Purpose This study aims to examine peoples’ perception of climate change. It assessed their attitude, behavioural motivation for mitigating and adapting to climate change in the two capital cities of South Asia: Islamabad in Pakistan and Dhaka in Bangladesh. Design/methodology/approach This study used the quantitative research technique based on responses of 800 close-ended questions embedded in a close-ended questionnaire, which were filled-out from randomly selected sample of respondents. The primary data was analysed and presented through tabulation. For binary dependent variables, the standardised logistic coefficients were projected for more reliable estimates. Findings The findings reveal that the population of both capital cities have a low personal perception of climate change. Also, the dwellers of both cities have a low level of motivation to take mitigative and adaptive measures against climatic hazards. The results of the logistic regression model further indicate that the people who believe that climate change is a threat to their lives are more likely to adopt mitigative and adaptive strategies. This mostly applies to the people with a relatively higher income and education level. Research limitations/implications This study implies to create awareness and sensitise the local community in both the capitals and beyond through information dissemination. Further, the availability of toolkits to handle emergencies remains imperative in registering attitudinal and behavioural changes to reduce the impacts of climate variability in poor localities. Originality/value This research study analysed the link between climate change mitigation and energy conservation from the societal attributes of perception, motivation, attitude and behaviour, which remains essential for community-based mitigation against climatic hazards.