THE EFFECT OF REWARD STRATEGIES ON THE SUCCESS OF CROWDFUNDING CAMPAIGNS

ABSTRACT Purpose: The purpose of this paper is to analyze the effect of reward strategies on the success of crowdfunding campaigns. Originality/value: The study contributed to the knowledge of crowdfunding reward strategies. Through a comparative analysis approach, the study demonstrated differences...

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Veröffentlicht in:	RAM. Revista de Administração Mackenzie 2020, Vol.21 (4), p.1-74
Hauptverfasser:	VERSCHOORE, JORGE R., ARAÚJO, MARIANA D. M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Collaboration Collective action Comparative analysis Crowdfunding Crowdsourcing Entrepreneurial finance Entrepreneurs Fund raising Purchase intention Success factors
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