BEHAVIORAL ENTREPRENEURSHIP THEORY: A SURVEY AND FUTURE DIRECTIONS

BEHAVIORAL ENTREPRENEURSHIP THEORY: A SURVEY AND FUTURE DIRECTIONS

The aim of this paper is to present a comprehensive literature review around the transition from rational to behavioral entrepreneurship theory, and its implications. In fact, it discusses in some depth the origin and the behavioral aspects of this new theory. It presents also a review of the most d...

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Veröffentlicht in:Academy of Entrepreneurship journal 2019-12, Vol.25 (4), p.1-22
Hauptverfasser: Fatma, Elhem Ben, Ezzeddine, Ben Mohamed
Format: Artikel
Sprache:eng
Schlagworte:
Behavior
Decision making
Economic models
Economic theory
Entrepreneurs
Entrepreneurship
Essays
Expected utility
Literature reviews
Optimization
Psychology
Rationality
Securities markets
Utility functions
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Zusammenfassung:The aim of this paper is to present a comprehensive literature review around the transition from rational to behavioral entrepreneurship theory, and its implications. In fact, it discusses in some depth the origin and the behavioral aspects of this new theory. It presents also a review of the most documented biases and their effect on entrepreneurial decisions. At the end of this paper, we propose some future directions of research around this new behavioral theory.
ISSN:1087-9595
1528-2686