Understanding the evolution of China's tourism industry performance: An internal–external framework

This study traces the evolution of China's tourism industry performance. It uses an internal–external framework to evaluate external factors from the macroperspective and microperspective and examines internal factors through a supply and demand standard. We apply a variable coefficient system to optimize the index system and produce a measurement model consisting of 14 indicators, weighing the significance of each indicator via information entropy. Findings from the empirical analysis indicate that substitution and complementary indicators influence the evolution of the tourism industry, suggesting that the synergy effect of various factors should be investigated as the tourism industry continues to mature.