MEASURING THE EFFICIENCY OF AN AFTER SCHOOL EDUCATIONAL PROGRAM IMPLEMENTED IN RURAL AREA

This study presents a marketing experiment in which it is intended to determine whether an educational program of "school after school" type training implemented in rural areas generates significant results in the progress made by the pre-school and school beneficiaries. This experiment aimed at measuring the level of children's skills through the perspective of teachers, both before and after taking part in the education program for a semester. The experimental scheme is based on the assumption that the training program had a positive impact on the participants' skills. The results of the study show significant progress among pre-school and scholars involved in the "Learn by play every day" program. Therefore, we can conclude that it represents a real support for a large part of the children in rural area who come from families with a poor socioeconomic situation that cannot "invest" in their education.