BALTIC CONSUMER AND ALCOHOL CHOICE

The paper considers the relationship between socio-economic factors and alcoholic beverage preferences in the Baltic countries. The consumer groups are structured by the main types of alcoholic product - beer, wine and strong ethyl alcohol. Certain common features are identified, which characterize those different alcohol consumer groups. Understanding the relationship between preferences by alcohol type and socio-economic characteristics is an important when designing public alcohol related policies and regulations. The analyses are based on a consumer survey (IARD, Washington DC) held simultaneously in all three Baltic countries in 2016. A multinomial logistic regression model is used to predict the relationship between preferred alcoholic beverage and socioeconomic characteristics.