Finnish consumers’ intentions to consume insect-based foods

Introducing and increasing the use of insect-based foods as an alternative source of protein has recently aroused academic and commercial interest in Europe. In this research, we examined Finnish consumers’ intentions to consume insect-based foods in the near future. As a theoretical background we used Ajzen’s theory of planned behaviour (TPB), where individuals’ intentions to change their behaviour are affected by their attitude (A), subjective norm (SN) and perceived behavioural control (PBC). The data was obtained by using an online questionnaire and convenience sampling. For measuring TPB-components a self-administered 58-item Likert-type questionnaire was used. Food neophobia (FN) was measured by using the food neophobia scale. Respondents’ (n=564) intentions to consume insect-based foods were explained significantly (80%) by their A (β=0.749,P