CORPORATE BRANDING THROUGH CORPORATE SOCIAL RESPONSIBILITY

CORPORATE BRANDING THROUGH CORPORATE SOCIAL RESPONSIBILITY

The role of corporate social responsibility (CSR) in the corporate branding process involves managing corporate image and reputation in the minds of others. Contemporary organizations are aware that CSR actions are being carefully monitored not only by consumers, but also by all stakeholders. Enhanc...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Stoyanova, Tsvetana, Stoyanov, Philip
Format: Tagungsbericht
Sprache:eng
Schlagworte:
21st century
Corporate identity
Corporate image
Generic products
Marketing
Public relations
Reputations
Social responsibility
Society
Success
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Beschreibung
Zusammenfassung:The role of corporate social responsibility (CSR) in the corporate branding process involves managing corporate image and reputation in the minds of others. Contemporary organizations are aware that CSR actions are being carefully monitored not only by consumers, but also by all stakeholders. Enhanced interest in social and environmental issues highlights the need for corporate branding strategies to reflect cultural trends in a wider environment to which organizations belong.
ISSN:1849-3645
1849-5206