7 Key Principles to Govern Digital Initiatives

7 Key Principles to Govern Digital Initiatives

As digital disruption has become a major force across industries, organizations have responded with significant investments in digital transformation. Unfortunately, recent research suggests that most of these efforts fail to meet or exceed expectations. Here, Obwegeser et al discuss the seven key g...

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Veröffentlicht in:MIT Sloan management review 2020-04, Vol.61 (3), p.1-9
Hauptverfasser: Obwegeser, Nikolaus, Yokoi, Tomoko, Wade, Michael, Voskes, Tom
Format: Artikel
Sprache:eng
Schlagworte:
Customer satisfaction
Decentralization
Decision making
Digital technology
Employees
Initiatives
Innovations
Investments
Performance evaluation
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Zusammenfassung:As digital disruption has become a major force across industries, organizations have responded with significant investments in digital transformation. Unfortunately, recent research suggests that most of these efforts fail to meet or exceed expectations. Here, Obwegeser et al discuss the seven key governing principles that are linked to successful digital business transformation.
ISSN:1532-9194