Are You Managing Your Risks From Social Media?

Are You Managing Your Risks From Social Media?

Social media platforms are invaluable for connecting companies with their customers, the financial community, and the media. Sharing information on social media can reduce the information asymmetry between companies and their stakeholders in a timely manner. However, several factors, including a lac...

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Veröffentlicht in:MIT Sloan management review 2020-04, Vol.61 (3), p.1-5
Hauptverfasser: Houghton, David, Keenan, Emily S, Edmonds, Mark, Blix, Leslie H
Format: Artikel
Sprache:eng
Schlagworte:
Auditing
Cybersecurity
Disclosure
Employees
Information sharing
Internal auditors
Investments
Marketing
Polls & surveys
Reputation management
Risk management
Social networks
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Zusammenfassung:Social media platforms are invaluable for connecting companies with their customers, the financial community, and the media. Sharing information on social media can reduce the information asymmetry between companies and their stakeholders in a timely manner. However, several factors, including a lack of planning, controls, and training, combined with the unpredictability of online behavior, can expose companies to considerable risk. Here, Houghton et al discuss how to manage risks from social media.
ISSN:1532-9194