Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument

This article addresses the design and validation of an updated questionnaire that makes it possible to understand the use patterns and attitudes of university youth on social networks. The authors utilized a panel of 20 judges who were social media experts and a sample of 640 university students. The exploratory factor analysis (EFA) explained 66.523% of the total variance. The confirmatory factor analysis (CFA), carried out to verify the dimensional structure of the instrument, reflected the appropriate parameters. The reliability study showed a Cronbach’s alpha of 0.864. These data corroborated the development of a robust and reliable questionnaire. The resulting instrument did not contain items alluding to specific social networks (Facebook, Twitter, Instagram, or LinkedIn), but rather students’ usage patterns of them. The exclusion of items that referred to particular social networks during the research demonstrated a convergence in behavior on social media regardless of the nuances of each platform. This fact suggested that the platform was of secondary importance in the context of a new paradigm in which the type of use (viewing, posting, participating, or interacting) took precedence over the name of the network itself.