Blockchain-based reward point exchange systems

Large organizations are increasingly attracted to the notion of reward points as a form of loyalty giveaway. However, for current markets, these points can be redeemed only within the organizational domain. No concept of interoperability or exchangeability of these points exists among cross-organiza...

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Veröffentlicht in:Multimedia tools and applications 2020-04, Vol.79 (15-16), p.9785-9798
Hauptverfasser: Pramanik, Bijon Kumar, Rahman, A. Z. M. Shakilur, Li, Mei
Format: Artikel
Sprache:eng
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Zusammenfassung:Large organizations are increasingly attracted to the notion of reward points as a form of loyalty giveaway. However, for current markets, these points can be redeemed only within the organizational domain. No concept of interoperability or exchangeability of these points exists among cross-organization users in a decentralized manner. To address this challenge, this study proposes a solution for exchanging user-earned reward points using blockchain technology. The solution aims at a decentralized peer-to-peer exchange network wherein participants can directly exchange points through web/mobile apps of point-offering organizations. To this end, we propose using Hyperledger Fabric Blockchain and Hyperledger Composer, which will synchronize the initial data from off-chain apps, and after the exchanges are done on-chain, sync the data back to them. This approach extends existing off-chain organization management systems instead of requiring a whole new system both for users and organizations and also optimizes the ever growing blockchain database size.
ISSN:1380-7501
1573-7721
DOI:10.1007/s11042-019-08341-2