Analysis of Water Utility Websites Reveals Missed Opportunities

Analysis of Water Utility Websites Reveals Missed Opportunities

Key Takeaways Websites of randomly selected water utilities were evaluated using criteria based on measures of public health and equity. Most of the websites surveyed adequately provided content but did not score well in customer accessibility or social media presence. Water utilities can take steps...

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Veröffentlicht in:Journal - American Water Works Association 2020-03, Vol.112 (3), p.62-69
Hauptverfasser: Vedachalam, Sridhar, Kirchoff, Matthew
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Digital media
Infrastructure
Public health
Social Media
Utilities
Utility Websites
Water analysis
Water Quality
Water utilities
Websites
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Zusammenfassung:Key Takeaways Websites of randomly selected water utilities were evaluated using criteria based on measures of public health and equity. Most of the websites surveyed adequately provided content but did not score well in customer accessibility or social media presence. Water utilities can take steps to improve communication with the public, better promote public health, and build consumer trust.
ISSN:0003-150X
1551-8833
DOI:10.1002/awwa.1465