How Acceptable Is This? How User Experience Factors Can Broaden our Understanding of The Acceptance of Privacy Trade-offs
Privacy is a timely topic that is increasingly scrutinized in the public eye. In spite of privacy and security breaches, people still frequently compromise their privacy in exchange for certain benefits of a technology or a service. This study builds on both technology acceptance (TA) and User Exper...
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Veröffentlicht in: | Computers in human behavior 2020-05, Vol.106, p.106227, Article 106227 |
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Sprache: | eng |
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Zusammenfassung: | Privacy is a timely topic that is increasingly scrutinized in the public eye. In spite of privacy and security breaches, people still frequently compromise their privacy in exchange for certain benefits of a technology or a service. This study builds on both technology acceptance (TA) and User Experience (UX) research in order to explore and build hypotheses regarding additional dimensions that might play a role in the acceptability of privacy tradeoffs that are not currently accounted for in TA models. Using four scenarios describing situations with potential privacy trade-offs, we conducted a focus group study with 8 groups of participants (N = 32). Our results suggest that factors influencing privacy trade-offs go beyond existing TA factors alone. A technology's perceived usefulness plays an important role, as well as dimensions related to context, previous experiences, perceived autonomy and the feeling of control over the data being shared.
•Applicability of technology acceptance models to privacy and security contexts.•Hedonic factors should be included in acceptance models to assess privacy trade-offs.•Perceived usefulness, previous experiences, autonomy and feeling of control over data.•Implications for the design of privacy-relevant systems. |
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ISSN: | 0747-5632 1873-7692 |
DOI: | 10.1016/j.chb.2019.106227 |