GERF: A Group Event Recommendation Framework Based on Learning-to-Rank

Event recommendation is an essential means to enable people to find attractive upcoming social events, such as party, exhibition, and concert. While growing line of research has focused on suggesting events to individuals, making event recommendation for a group of users has not been well studied. In this paper, we aim to recommend upcoming events for a group of users. We formalize group recommendation as a ranking problem and propose a group event recommendation framework GERF based on learning-to-rank technique. Specifically, we first analyze different contextual influences on user's event attendance, and extract preference of user to event considering each contextual influence. Then, the preference scores of the users in a group are taken as the features for learning-to-rank to model the preference of the group. Moreover, a fast pairwise learning-to-rank algorithm, Bayesian group ranking, is proposed to learn ranking model for each group. Our framework is easily to incorporate additional contextual influences, and can be applied to other group recommendation scenarios. Extensive experiments have been conducted to evaluate the performance of GERF on two real-world datasets and demonstrate the appealing performance of our method on both accuracy and time efficiency.