The important contribution of market research to human performance technology

The important contribution of market research to human performance technology

This article describes how market research can assist organizations to use the factors that Gilbert identified in his behavior engineering model. With information from market research, you can create processes and tools for communicating expectations, giving feedback, rewarding good or improved perf...

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Veröffentlicht in:Performance improvement (International Society for Performance Improvement) 2007-02, Vol.46 (2), p.22-25
Hauptverfasser: Cicerone, Bob, Sassaman, Richard F., Swinney, John M.
Format: Artikel
Sprache:eng
Schlagworte:
Administrative Organization
Brand loyalty
Collaboration
Customer services
Departments
Employees
Engineering
Human performance
Internal customers
Job performance
Labor Force
Marketing
Motivation
Performance management
Performance Technology
Preferences
Role models
Suppliers
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Beschreibung
Zusammenfassung:This article describes how market research can assist organizations to use the factors that Gilbert identified in his behavior engineering model. With information from market research, you can create processes and tools for communicating expectations, giving feedback, rewarding good or improved performance, and selecting employees who possess the capabilities and motivation required to perform as external and internal customers expect.
ISSN:1090-8811
1930-8272
DOI:10.1002/pfi.104