Price wars and overcompetition in Europe

Price wars and overcompetition in Europe

The Francophone Seminar on European Strategic Analysis is a bilingual research group that meets regularly. At the October 1993 meeting, the theme was pricing strategy and price wars in the European Union. The group discussed current European marketing price and theory. The seminar recommended 2 new...

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Veröffentlicht in:European management journal 1994-09, Vol.12 (3), p.346-347
Hauptverfasser: Wickham, Sylvain, Cova, Bernard, Collin, Beatrice
Format: Artikel
Sprache:eng
Schlagworte:
Competition
Conferences
EC single market
Marketing
Price wars
Pricing policies
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Zusammenfassung:The Francophone Seminar on European Strategic Analysis is a bilingual research group that meets regularly. At the October 1993 meeting, the theme was pricing strategy and price wars in the European Union. The group discussed current European marketing price and theory. The seminar recommended 2 new priorities for the study of marketing during a recession: 1. a renewed emphasis on price in company strategy, and 2. a refining of the rules of international competition.
ISSN:0263-2373
1873-5681
DOI:10.1016/0263-2373(94)90070-1