Reply to Arora and Baer's comment on measuring consumer involvement in products

Reply to Arora and Baer's comment on measuring consumer involvement in products

We are pleased that our work has attracted enough attention by Arora and Baer to get such a serious critical review. Since Arora and Baer make a number of comments about our paper, we will try to respond to them in order.

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Bibliographische Detailangaben
Veröffentlicht in:Psychology & marketing 1985-07, Vol.2 (2), p.127-132
Hauptverfasser: Traylor, Mark B., Joseph, W. Benoy
Format: Artikel
Sprache:eng
Schlagworte:
Consumer behavior
Consumers
Validity
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Zusammenfassung:We are pleased that our work has attracted enough attention by Arora and Baer to get such a serious critical review. Since Arora and Baer make a number of comments about our paper, we will try to respond to them in order.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.4220020208