Reputation‐Sets

This paper introduces the concept of reputation‐set, identifies and discusses two major bases for reputation that characterize such sets, specifying ascription‐sets and achievement‐sets, and proposes a series of theoretical propositions about the functioning of reputation‐sets. In addition, we introduce the concept of reputation maps, which are heuristic depictions of the central variables in reputation‐set management, and provide a means to track and assist in management of such sets. The growth of social media outlets (e.g., Twitter, Facebook, and Instagram) has accelerated attacks on reputation, and the speed with which such attacks can be launched. This requires a more systematic understanding of the structure and functioning of reputational systems and, in particular, of reputation‐sets.