The Graphic Novel: a “Cool” Format for Communicating to Generation Y

The graphic novel provides an attractive medium to communicate business concepts with a number of characteristics that may aid student learning in a more effective manner than traditional textbooks. The authors provide an overview of the graphic novel format and use McLuhan’s research on “hot” versu...

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Veröffentlicht in:	Business communication quarterly 2009-12, Vol.72 (4), p.414-430
Hauptverfasser:	Short, Jeremy C., Reeves, Terrie C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic Achievement Business Communication Business communications Cartoons College students Graphic novels Millennials Novels Story Telling Studies Teaching methods Textbooks Undergraduate Students
Online-Zugang:	Volltext
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