The Graphic Novel: a “Cool” Format for Communicating to Generation Y

The graphic novel provides an attractive medium to communicate business concepts with a number of characteristics that may aid student learning in a more effective manner than traditional textbooks. The authors provide an overview of the graphic novel format and use McLuhan’s research on “hot” versus “cool” media as a theoretical base that highlights how and why this format can be a useful tool to present management content relevant for the current generation of business students. The authors provide examples of how the graphic novel medium could be applied to business concepts and conclude with an agenda for future empirical research.