The impact of key success factors on company performance

This article presents the results of a large scale survey taken among U.S. manufacturers of mature industrial products. The results of the study indicated that within each product/market there are some tasks which are more important (i.e. critical) than others for success—success being defined as outperforming the competition in terms of profitability. The results also showed that different product/market areas have different critical success factors, but the more similar they are in their make-up the more similar their key success factors tend to be.