STUDY OF THE INNOVATIONS DIFFUSION ON THE BASE OF NAMING GAME MATHEMATICAL MODEL

The innovation diffusion is the research issue being a subject of multiple research works in the recent years. The goal of the innovation diffusion theory is to explain the way, new ideas and practices are spread among the social system's members. The major part of the existing models is based on parameters determining the process of innovation adoption and simple mathematical functions focused on the observation and description of diffusion models. These models allow researching the process of diffusion more accurately, but its use foresees the evaluation of diffusion coefficients obtained as a rule from the empirical data of chronological rows. This may cause some trouble, for example, when the data is insufficient or missing. The paper considers the process of innovations distribution in the social community based on the Naming Game Model. Numerous experiments have been conducted and main scenarios of the innovation diffusion in the social system are identified. There is a suggestion to apply an alternative approach to modeling the innovation diffusion in order to overcome some issues typical of the existing models.