Faces in the News: Gender Comparisons of Magazine Photographs

There is no dearth of research investigating the differences in the depictions of males and females in the mass media. Some studies in this area have focused upon differences in the frequency of depiction (7, 16). For example, Miller (13) found that 81 percent of the photographs in the Washington Post and the Los Angeles Times in 1973 and 1974 were of males, who tended to be represented in professional roles; one-fourth of all females depicted in the Washington Post were brides. Welch et al. (19), examining the genders of spokespersons for products in commercials...