Portfolio analysis in practice

Much has been written about the theory of portfolio management and the consultant's approach to its use. This article describes a practical example of the implementation of the technique by a management without the assistance of external consultants. It shows how the technique was adapted and extended to meet the needs of the company. It further describes how the practical problems encountered during implementation led to the development of a system that provided strategically important data both for staff and operating management in a relatively digestible format.