Adoption of WAP-enabled mobile phones among Internet users

This paper examines the attitudinal, social and perceived behavior control factors that are associated with the adoption of WAP-enabled mobile phones among Internet users. An online questionnaire is used to gather data. The results show that attitudinal and social factors rather than perceived behav...

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Veröffentlicht in:	Omega (Oxford) 2003-12, Vol.31 (6), p.483-498
Hauptverfasser:	Teo, T.S.H, Pok, Siau Heong
Format:	Artikel
Sprache:	eng
Schlagworte:	Adoption Applied sciences Cellular telephones End users Exact sciences and technology Internet Management science Mathematical models Mobile communication systems Mobile communications networks Mobile phones Online services Studies Technology application Telecommunications Telecommunications and information theory Teleprocessing networks. Isdn WAP WAP Wireless application protocol Mobile phones Adoption Wireless application protocol Wireless communication systems
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Beschreibung
Zusammenfassung:	This paper examines the attitudinal, social and perceived behavior control factors that are associated with the adoption of WAP-enabled mobile phones among Internet users. An online questionnaire is used to gather data. The results show that attitudinal and social factors rather than perceived behavioral control factors play a significant role in influencing intentions to adopt a WAP-enabled mobile phone. In particular, perceptions of relative advantage, risk, and image are found to influence adoption intentions. In addition, reference groups too play an important role in shaping adoption intentions. Implications of results and directions for future research are examined.
ISSN:	0305-0483 1873-5274
DOI:	10.1016/j.omega.2003.08.005