A Theory of Monopoly of Complementary Goods
The theory of monopoly of complementary goods raises two important issues. First, when can a monopolist increase his net return by selling at least one of a set of complementary commodities at a price below its marginal cost? This paper shows that this practice is consistent with a maximum monopoly...
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Veröffentlicht in: | The Journal of business (Chicago, Ill.) Ill.), 1979-04, Vol.52 (2), p.211-230 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | The theory of monopoly of complementary goods raises two important issues. First, when can a monopolist increase his net return by selling at least one of a set of complementary commodities at a price below its marginal cost? This paper shows that this practice is consistent with a maximum monopoly net return and rational customers who calculate correctly the cost of the combination of complementary commodities. Second, it is shown that a monopolist can increase his net return by forming groups of complementary commodities and selling these groups to different types of customers. It is a maintained hypothesis that the total cost of a set of complements is a linear function of the quantities. Hence, the theory relies on the nature of the demand conditions to explain these practices. The theory applies to tie-in sales, block booking, and resale price maintenance. |
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ISSN: | 0021-9398 1537-5374 |
DOI: | 10.1086/296044 |