Branding Health Services and Defining Yourself in the Marketplace

Branding Health Services and Defining Yourself in the Marketplace

"Branding Health Services and Defining Yourself in the Marketplace" edited by Gil Bashe and Nancy J. Hicks is reviewed.

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Bibliographische Detailangaben
Veröffentlicht in:Nursing Administration Quarterly 2001, Vol.25 (2), p.86-87
1. Verfasser: Christman, Luther P.
Format: Artikel
Sprache:eng
Schlagworte:
Bashe, Gil
Brand image
Essays
Health care industry
Hicks, Nancy J
Nonfiction
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:"Branding Health Services and Defining Yourself in the Marketplace" edited by Gil Bashe and Nancy J. Hicks is reviewed.
ISSN:0363-9568
1550-5103
DOI:10.1097/00006216-200101000-00016