INTERNATIONAL ENTREPRENEURSHIP: THE INFLUENCE OF CULTURE ON TEACHING AND LEARNING STYLES

Recent developments in the competitive global business environment underscore the importance of entrepreneurship and technology in terms of capitalizing on new business opportunities. As such, business education which is focused on entrepreneurship and technological innovation is becoming increasingly significant. This education deviates from the traditional business education in terms of its focus, goals and methods of delivery. This study presents an innovative approach to teaching entrepreneurship and technological innovation. The rapid assessment approach (RAM) presented in this study capitalizes on the Baldrige and European Foundation for Quality Management frameworks in its attempt to formulate an educational framework designed to facilitate entrepreneurship and technological innovation education in different cultural settings. [PUBLICATION ABSTRACT]